Why This Selena Gomez Rare Beauty Blush Keeps Selling Out

My TikTok algorithm knows me too well.

For weeks, my For You Page was flooded with the same thing: girls applying tiny dots of blush to their cheeks, blending it out, and revealing the most perfect, natural-looking flush I'd ever seen.

The product? Rare Beauty Soft Pinch Liquid Blush.

The shade everyone wanted? Hope.

The availability? Nonexistent.

I'd click through to Sephora. Out of stock. Check Rare Beauty's website. Waitlist. Amazon? Overpriced resellers. It was like trying to get concert tickets, except the concert was just... blush.

I needed to know what the hype was about.

I'm not usually someone who obsesses over getting a specific product. If something's sold out, I'll find an alternative. But the Rare Beauty blush became a mission.

Every TikTok I watched made the same claims:

"A little goes SO far"
"Lasts all day"
"Looks so natural"
"Only blush you'll ever need"

I signed up for restock alerts on three different websites. I followed Rare Beauty on Instagram. I even set a Google alert (yes, I was that person).

Three weeks later, at 2 PM on a Thursday, my phone buzzed.

"Hope is back in stock at Sephora."

I added it to cart faster than I've ever moved in my life. Checked out. Confirmation email. Done.

I'd secured the viral blush.

First Application: The Clown Incident

When it arrived two days later, I immediately unscrewed the cap. The doe-foot applicator came out loaded with this gorgeous rosy-pink liquid.

I did what any normal person would do: I swiped it generously on both cheeks.

Big mistake.

I looked in the mirror and my cheeks were BRIGHT. Like, "just ran a marathon in 90-degree heat" bright. I looked like a cartoon character.

Panicked, I grabbed a beauty sponge and started blending. And blending. And blending.

And then... something magical happened.

It started to look good. Really good. That "I just came in from the cold and my cheeks are naturally rosy" good.

I'd used way too much product, but the formula was so blendable that I was able to work it into a natural flush.

Second Try: The Right Way

The next day, I read the instructions. "Use 1-2 dots per cheek."

Dots. Not swipes. DOTS.

I tried again. One tiny dot on each cheek. Tapped it in with my fingers.

Perfection.

That's when I understood why this blush has over 1 billion views on TikTok. One dot gives you that perfect, healthy glow that looks like you're naturally flushed, not like you're wearing makeup.

It blended seamlessly into my skin. No harsh lines. No patchiness. Just a soft, natural color that made me look awake and healthy.

Why It Keeps Selling Out

After using it daily for a month, I finally understand the obsession. Here's why this blush is always out of stock:

The pigmentation is unreal. You only need the tiniest amount, which means one tube lasts forever. I've been using mine daily and I've barely made a dent.

It actually lasts all day. I applied it at 7 AM before work. Checked at 3 PM. Still there. Looked at myself before bed at 11 PM. STILL THERE. My foundation had faded, my mascara had smudged, but the blush? Perfect.

The formula is foolproof. Even when I used way too much on day one, I was able to blend it out. It's forgiving. It works on bare skin or over foundation. It doesn't disturb your makeup or get patchy.

The shade range actually works. There are 13 shades in both matte and dewy finishes. "Hope" is the viral favorite because it somehow flatters everyone, but there's genuinely a shade for every skin tone.

It looks natural. Not "I'm wearing blush" natural. But "my skin just looks like this" natural. The kind of flush you'd get from a good workout or cold weather.

The price point makes sense. It's not cheap. But when you consider that one tube lasts months (seriously, you need SO LITTLE), it's actually great value.

The TikTok Effect

The reason this keeps going viral isn't just because Selena Gomez made it. It's because it actually delivers on every promise.

TikTok is full of hyped-up products that disappoint. But when thousands of people independently discover something that works this well, the algorithm does its thing. Videos get millions of views. People rush to buy it. It sells out. Restocks happen. Sells out again.

The cycle continues because the product is genuinely that good.

What I Learned

"Hope" really is the perfect everyday shade. It's a soft rose-pink that looks natural on so many skin tones. It's my go-to for "I want to look alive but not like I'm trying too hard."

Liquid blush > powder blush. I was a powder blush girl my whole life. This converted me. The way it melts into skin and looks like a natural flush rather than sitting on top? Game over.

One dot really means one dot. Trust the instructions. This stuff is PIGMENTED. You can always add more, but taking away is harder.

It works under or over foundation. For a more natural look, I apply it before foundation. For more drama, I apply it after. Both work beautifully.

The dewy finish is chef's kiss. If you want that "glowy, healthy skin" look, get the dewy version. It gives you that lit-from-within glow without looking greasy or shimmery.

I get it now. I understand why people set stock alerts. Why TikTok can't stop talking about it. Why it has 1 billion views and keeps selling out.

This blush is legitimately that good.

Is it the only blush you'll ever need? Probably not. But is it the best liquid blush I've ever tried? Absolutely.

Will I be setting another stock alert when I eventually run out? You bet.

Shop Rare Beauty Soft Pinch Liquid Blush (if you can catch a restock) and prepare to understand the obsession. Also available at Sephora when in stock.