Why Influencers Keep Talking About NAD+ (I Tried the Top-Selling One to Find Out)
I kept seeing NAD+ everywhere. My Instagram feed was full of wellness influencers raving about it. Bryan Johnson, the guy trying to reverse aging, mentioned it. Joe Rogan talked about it on his podcast. Then I saw that episode of The Kardashians where Kendall Jenner and Hailey Bieber were literally hooked up to NAD+ IVs, and Hailey said, "I'm going to do NAD for the rest of my life and I'm never going to age."
At that point, I had to know: What the hell is NAD+? And why is everyone obsessed with it?
The Deep Dive That Started This Whole Thing
I went down the research rabbit hole. NAD+ (nicotinamide adenine dinucleotide) is a coenzyme found in every single cell of your body. It powers over 500 enzyme functions and is crucial for energy production, DNA repair, and cellular health. The problem? Your NAD+ levels plummet as you age, you can lose up to 65% between ages 30 and 70.
That's why celebrities like Kourtney Kardashian, Jennifer Aniston, and Justin Bieber are all supplementing with NAD+. They're trying to restore what their bodies are naturally losing.
But here's the catch: The Kardashians get $600-$2,000 NAD+ IV drips that take 4+ hours per session. Joe Rogan said speeding up the IV feels like "your guts are on fire." That's... not happening for me.
So I started looking for a more realistic option. Something I could actually afford and take consistently without sitting in a wellness clinic for half a day.
Enter Cata-Kor: The #1 Selling NAD on Amazon
I found Cata-Kor while searching for NAD+ supplements. It's the top-selling NAD+ supplement on Amazon, which gave me some confidence that I wasn't the only person trying this. What sold me:
500mg of liposomal NAD+ with resveratrol (the antioxidant found in red wine)
9.31x better absorption than regular because of the liposomal delivery
Third-party tested with Certificates of Analysis available
Made in the USA in a GMP-certified facility
About $1.62 per day vs. hundreds for IV therapy
I ordered a bottle. Honestly, I was skeptical. This seemed like one of those wellness trends that sounds great in theory but doesn't actually do anything.
Week 1-2: Literally Nothing
I took 2 capsules every morning with breakfast. I felt... exactly the same. No burst of energy. No sudden mental clarity. No glowing skin. I was starting to think this was just expensive wishful thinking.
Week 3: Wait, Something's Different
I woke up on a Tuesday and realized I'd made it through an entire Monday without feeling like I needed a nap by 2 PM. My usual afternoon slump just... didn't happen. I thought it was a fluke.
Then it happened again Wednesday. And Thursday. I was getting through full workdays with consistent energy, not caffeine jitters, but actual sustained alertness.
Week 4: The "Did You Change Something?" Comments Start
My coworker asked if I was sleeping better. My sister said I looked "less tired than usual" on FaceTime. A friend asked if I'd been working out more because I seemed "energized."
I wasn't doing anything different except taking Cata-Kor NAD+ every morning.
The mental fog I didn't even realize I had? Gone. I was thinking more clearly, remembering things better, processing information faster. It's hard to describe, but it felt like someone turned up the brightness on my brain.
My daily dose!
Month 2: I Get Why Celebrities Are Obsessed
By week 6, I noticed my workout recovery was faster. I wasn't as sore after lifting. I had energy for the gym after work instead of just collapsing on the couch.
My skin looked better, not dramatically different, but brighter somehow. My under-eye circles were less pronounced. People kept asking if I was using a new skincare product.
The biggest difference? Sunday mornings. I used to wake up feeling sluggish even without drinking. Now I wake up feeling actually refreshed and ready to start the day.
The Science Actually Makes Sense
NAD+ isn't a stimulant. It's not giving you fake energy like caffeine. It's supporting your cells' ability to produce energy naturally. Your mitochondria (the powerhouses of your cells) need NAD+ to function. When you supplement with it, you're essentially giving your cells the fuel they need to work properly.
The liposomal delivery in Cata-Kor is key. Regular NAD+ supplements get broken down before they can reach your cells. Liposomal NAD+ is wrapped in protective lipid bubbles, which means more of it actually gets absorbed. That's why the research shows it's 9.31x more effective than standard NAD+.
The Kardashian Connection (But Make It Affordable)
Look, I'm not getting $600 IV drips at a Beverly Hills wellness clinic like the Kardashians. But I'm getting the benefits of NAD+ supplementation for a fraction of the cost, and without the needles, the time commitment, or Joe Rogan's "guts on fire" experience.
Kourtney Kardashian takes a liposomal NAD+ supplement daily. Kendall and Hailey do the IV drips. Jennifer Aniston gets peptide shots. They're all accessing the same science, just at different price points and commitment levels.
Cata-Kor gives me the accessible version that actually fits into my life (and budget).
What I Wish Someone Had Told Me
This isn't a magic pill that works overnight. The first two weeks, I didn't notice anything and almost quit. But NAD+ works at the cellular level, you're not going to feel an immediate rush. The changes are subtle at first, then they compound.
Think of it like this: You don't "feel" your cells repairing your DNA or your mitochondria producing ATP. But you feel the results, more energy, better focus, faster recovery, improved sleep quality.
Also, consistency matters. I take it every single morning. The days I forget, I don't crash or anything dramatic. But I definitely notice the difference in sustained energy throughout the day.
The Bottom Line: I Get the Hype Now
Three months in, Cata-Kor NAD+ is part of my daily routine like brushing my teeth. I don't skip it. The energy improvement alone is worth it, but the mental clarity, workout recovery, and overall feeling of "I'm operating at full capacity" has made me a believer.
Is it the same as Kendall Jenner's $1,500 IV drip? Probably not. But for $48.49 per month (or less with Subscribe & Save), I'm getting results that make me understand why every wellness influencer, biohacker, and celebrity is talking about NAD+.
Your body produces NAD+ naturally when you're young. But by your 30s, those levels are dropping fast. You can either let that happen and feel the effects of aging, or you can supplement and support your cellular health. I'm choosing the latter.
Try Cata-Kor NAD+ here: https://catakor.com/ or grab it on Amazon.
Fair warning: If you try it, give it at least 3-4 weeks before deciding if it works for you. This isn't instant gratification, it's cellular-level support that builds over time. But once you feel the difference, you'll understand why Hailey Bieber said she's "never going to age."
As always, talk to your doctor before starting any new supplement, especially if you're on medications or have health conditions.
